Brand store for Lemon Jelly - a Portuguese sustainability focused footwear brand
THE MISSION
Lemon Jelly, in collaboration with Estrada Footwear, asked me to help redesign their Amazon eccomerce store with a focus on highlighting their new 2022 Spring/Summer Collection, categorizing their boot collection, and most importantly, putting a spotlight on the brand’s sustainability efforts.
All brand photography is done by Lemon Jelly’s respective teams.
THE OUTCOME
The redesign was made to put Lemon Jelly’s Spring/Summer 2022 Collection front and center while putting an emphasis on all of the brand’s initiatives including their vegan and sustainability endeavors. A store page was dedicated to showcasing the brand’s sustainability mission.
SERVICES
Amazon Brand Store, Product Detail Pages
DATE
2022
Spring/Summer homepage design
The store homepage was designed to promote Lemon Jelly’s new Spring and Summer collection. Several banners and graphics were made to communicate the brand’s core values.
Highlighting Lemon Jelly’s sustainable efforts
A new page was designed to highlight the various efforts Lemon Jelly makes to be a more sustainable brand in the world of fashion. Lemon Jelly uses renewable energy in their factories, produces animal-friendly products, and uses recycled materials in their boots.
