The London Essence Co.
THE MISSION
The London Essence Co. had a fresh new summer campaign that they wanted to push onto Amazon. They tasked me to take their campaign and optimize it for their full range of listings on Amazon. With brand new lifestyle imagery, I revised their listings with a focus on flavor profiles, cocktail recipes, and comparison charts to allow the shopper to see their full catalog of tonics, gingers, and sodas.
THE OUTCOME
After updating the London Essence Co. listings, they experienced a 64% increase in ordered revenue month-over-month. In the same time period, some particular SKUs had a 50% increase in sales. The London Essence Co. brand store on Amazon also had increased traffic as well as increased sales.
View the live content here.
AGENCY
Amazowl
DATE
2021
London Essence Co. home page design
Campaign images were kept large to bring excitement for the long, light evenings of spring and summer and the pleasure of sharing a cocktail.
Cocktail recipes
Cocktail recipes were created exclusively for spring summer 2021 and were featured on the listing pages for each flavor.
Flavor mapping
Flavor maps were developed to help the shopper know which tonic to choose from based on their flavor preferences.
